B2B SaaS answer engine optimization benchmarks

A benchmark shows what the published data says about AI search. Each figure sits beside its source, sample and date, and the limits of each study are stated.

Key facts

Ahrefs found an AI Overview correlates with a 58% lower click-through rate for the top-ranking page, across 300,000 keywords. AI Overviews click-through rate: 2026 data →

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AI Overviews click-through rate

Benchmarks

AI Overviews and click-through rate: what the 2026 studies show

What two large 2026 studies show about AI Overviews and click-through rate: a 58% lower CTR for the top result, and 120% more clicks per impression when cited.

Benchmarks7 min

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